Kismia Dating App

Kismia ran on a simple model: paywalls, push conversions, performance marketing, weak identity. How it was:

Then the board shifted the goal — build something users really want, keeping the profit metrics on the same level.

I redesigned the whole product from scratch: design system, identity, brand guide, and new UX logic. Everything shipped through split-tests.

The design system broadly utilizes slots, auto-layouts, and so-called "base" components, the main idea of which is transferring edits to all the component's variants editing just the "billet".

Some pages of the identity guides:

In two years of thorough redesign:

Revenue on Web ×2
Revenue on Mobile ×3